For years, venture capitalists have beenĀ skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of āfunctional sodaā companies has been challenging that assumption, includingĀ Poppi, the prebiotic soda brand that grew from a kitchen experiment into aĀ $1.95 billionĀ acquisition by PepsiCo.Ā On this episode of [ā¦]
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