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Databricks spent $10M on new DBRX generative AI model, but it can’t beat GPT-4

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If you wanted to raise the profile of your major tech company and had $10 million to spend, how would you spend it? On a Super Bowl ad? An F1 sponsorship? You could spend it training a generative AI model. While not marketing in the traditional sense, generative models are attention grabbers — and increasingly […]

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