Betway has been named as the global betting partner of the Italian soccer club Bologna FC. This announcement marks another achievement for the company, as they continue to make deals with major teams.
Under the rights of the agreement, the betting operator’s branding will be splashed across the LEDs around the Stadio Renato Dall’Ara pitch.
They will also have the opportunity to provide customers with VIP tickets and exclusive ‘money-can’t-buy’ experiences like meet and greets and play-on-the-pitch opportunities.
Due to the deal, the players and staff at Bologna FC will all receive in-depth Code of Conduct and Responsible Gaming training which covers regulations and education on gambling-related harms.
“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles,” said the CEO of Super Group Neal Menashe.
“With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.
“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
The length of the deal isn’t yet known, but it has been described as being ‘long-term.’
“We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters,” said commercial and marketing director at Bologna FC 1909 Christoph Winterling.
“Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”
Betway Group continues its pursuit of sporting partnerships
Just last month, on July 26, Betway Group announced it is the new title sponsor of the Premier Soccer League. The South African Premier Division of soccer is now to be known as the Betway Premiership.
Also in July, a new multi-year partnership with the Premier League champions was signed making Betway the official betting partner of Manchester City.
Then, just a few weeks later, the company shared it would be the official betting partner of Nottingham Forest F.C.
Featured Image: Via Vincenzo.togni on Wikimedia Commons
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