Google is losing control
Google is flailing. After years of singleminded worship of the false god Virtual Assistant, the company is rushing its AI strategy as its competitors join their hands and raise their pitchforks. The irony is it’s
TechCrunch+ roundup: Africa investor survey, biz model basics, video marketing tactics
If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? Video content is vital for driving early engagement, which is why growth expert
Seeing Double with Digital Twin Security Concerns
The benefits of digital twins, defined by Gartner as “…a digital representation of a real-world entity or system,” are tremendous, particularly when coupled with augmented reality or virtual reality innovations. For
Clearing Your Frazzled Brain and Regaining Focus
With multiple top priorities on your plate, it’s hard to focus. When your brain is frazzled, it’s even harder. But there are a few smart ways to refocus quickly and get yourself back on track. All of us have moments
Can your startup survive the economic downturn?
All startups have to navigate the turbulent economic climate of 2023. But whether your company can survive depends on a lot of factors, including the viability and originality of your idea and the amount of cash you
Wait a secondary
Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This week, Natasha Mascarenhas, Mary Ann Azevedo and Rebecca Szkutak got on
For startups, ‘we haven’t spent a penny on marketing’ isn’t always a good thing
My heart sinks when I talk to a startup founder who proudly declares having a customer base that’s grown to 1,000 people organically. Being scrappy and frugal are great qualities to have as a startup, but your
Digital rights defenders infiltrate alleged mercenary hacking group
Cooper Quintin has been tracking the activities of a cyber mercenary group called Dark Caracal for years. On July 28, 2022, he said he discovered traces of a new ongoing hacking campaign by the group in the
Taiwan fines car renting giant iRent for customer data spill
Taiwanese authorities have fined car rental and ride sharing giant iRent after TechCrunch revealed the company was spilling customers’ data and identity documents onto the open web for months. According to local
How to think about your business model as part of a VC pitch
Startups usually run at a deficit while designing and building the product. But companies are designed to make money, and over time, as unit economics and customer acquisition costs improve, you’ll probably tip into