Google is going to start using generative AI to boost Search ads relevance based on the context of a query, the company announced at its Google Marketing Live event today. Last year, the tech giant rolled out

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What are AI chatbots good for? Lovers of sci-fi novels may recall the “librarian”, a character in Neal Stephenson’s 1992 classic Snow Crash; not a person but an AI program and virtual library which was capable of

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AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. Shortly after Bing Chat’s arrival, Microsoft began slipping ads into the experience, for instance. Today,

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With Spotify’s AI DJ, the company trained an AI on a real person’s voice — that of its head of Cultural Partnerships and podcast host, Xavier “X” Jernigan. Now, the streamer may turn that same technology to

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Apple has sent out official invitations to select media to attend its WWDC 2023 keynote in person at the company’s Apple Park headquarters in Cupertino, California. The keynote is set to take place at 10 AM PT / 1

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Have you ever eaten at Cava? I have not, but fans of the fast-casual restaurant chain that serves Mediterranean food were quick to explain the company on Twitter after it filed a Form S-1 for its IPO recently. “It’s

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Microsoft’s student tech-for-good competition, the Imagine Cup, has crowned this year’s winner: Tawi, a team from Kenya that applied machine learning tools to helping kids with auditory processing disorder

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We asked you, dear readers, to vote for the breakout sessions you want to see in September at TechCrunch Disrupt 2023, and your response was amazing! The 15 contenders did nothing to make your job easy, but

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Landing pages are one of the first places startups go to run experiments and refine their messaging, but if you aren’t constantly iterating, you’re leaving money on the table In his latest column, growth marketing

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Microsoft today announced that its Dev Box, a cloud-hosted Windows-based developer workstation in the cloud, will become generally available in July. These machines will now come in a wider variety of SKUs, ranging

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